Positioning has become part of product architecture — so owning it is now how you build competitive differentiation, evolve faster than your suppliers, and keep architectural control instead of renting it from a black box.
I help organizations turn positioning from a bought black box into a proprietary strategic capability — through production-ready GNSS receiver IP and know-how transfer. Capability is the mechanism; competitive advantage is the point.
Nikolay Mikhaylov — Ph.D. Physics, Dr.Sc. (Habilitation) in GNSS. 25+ years building positioning technologies across automotive, aerospace, wireless communications and critical infrastructure.
"Today I help organizations build the positioning capability they would otherwise have to buy as a black box."
PNT Architect · Author, "A Scalable GNSS / LEO PNT Baseband Platform: Designed to Be Outgrown"
Explore the path from black-box dependency to proprietary positioning capability — and the competitive differentiation that comes with owning it. An 8-minute executive read. Nikolay follows up personally.
Positioning is no longer a component you bolt on — it's becoming part of product architecture. The companies that will own next-decade revenue in mobility, telematics, insurance and logistics are pulling it in-house. Once it's inside the product, whoever owns it owns the differentiation.
SnapTrack, SiRF, NovAtel, Septentrio — all absorbed. Architectural control over positioning can no longer be bought off the shelf. Off-the-shelf now means dependence on someone else's roadmap.
A production GNSS/LEO-PNT baseband is a multi-year, multi-disciplinary effort. There is an industrial alternative — the IP foundation without the 10-year R&D bill, so you reach owned differentiation years sooner.
SoftNav provides a third path: start from production-ready GNSS receiver IP and build the proprietary, differentiating positioning capability your organization needs around it.
Production-ready, commercial-grade multi-constellation receiver technology designed for industrial products.
A transferable technical foundation you build your own product differentiation on — not another closed black box.
Architecture, algorithms and system expertise transferred so your own team can own, evolve and differentiate the capability.